{"product_id":"how-to-be-a-sports-agent","title":"How To Be A Sports Agent","description":"\u003cp\u003eNEW EDITION\u003c\/p\u003e\u003cp\u003eA sports agent. In its simplest form, a sports agent is an individual or company who represents a sportsperson. They try to get them a better contract, a better endorsement, a better sponsorship, a better deal. Nothing wrong with that, is there? Or is there? The problem, inevitably, is money. So much money now sloshing around in professional sport today. And human greed - which can lead to conflicts of interest...So How to be a Sports Agent is a practical and down-to-earth book that reveals the secrets behind the art of being not just a good sports agent, but a good, honest sports agent.\u003c\/p\u003e\u003cp\u003eIt includes: \u003c\/p\u003e\u003cp\u003eAnalysis of what it is to be an agent and how to ensure a watertight legal contract between the agent and his client. The regulation of agents in various sports, and how to comply. \u003c\/p\u003e\u003cp\u003eThe difference between a good agent and a bad agent. Creation of playing contracts, particularly in regard to soccer, cricket and rugby and covers the most common pitfalls. \u003c\/p\u003e\u003cp\u003eMarketing, merchandising, licensing and sponsorship deals. How to negotiate them and how to draft them. The art of negotiation, and the balance between on and off pitch activities. \u003c\/p\u003e\u003cp\u003eThe role of the lawyer as agent and adviser. Keeping the clients happy, getting new clients and keeping the clients happy when you have new clients.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Oldcastle Books \/ VERVE Books","offers":[{"title":"B Format Paperback","offer_id":54018182119749,"sku":"9781843440451","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Print and ePub Bundle","offer_id":55322100007237,"sku":"9781843440451","price":23.99,"currency_code":"GBP","in_stock":true},{"title":"ePub","offer_id":54018182152517,"sku":"9781842439166","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/1497\/6069\/files\/9781843440451.jpg?v=1754494446","url":"https:\/\/shop.oldcastlebooks.co.uk\/products\/how-to-be-a-sports-agent","provider":"Oldcastle Books \/ VERVE Books","version":"1.0","type":"link"}